朱伟雅 Addy Zhu

About

Addy Zhu is a global HR and leadership advisor to CEOs, CHROs and executive teams. Her work sits at the intersection of three transitions: Chinese companies going global, international companies building in China, and senior executives navigating a cross-border career move.

Her career spans Fortune 500 companies and global technology platforms. She served as APAC HR General Manager at Amazon Web Services (AWS) and Global VP of HR at Honeywell Building Technologies, and held HR leadership roles at Intel, Coca-Cola and Nestlé. She has supported workforces of more than 10,000 people across 50+ countries, and understands both the logic of a global headquarters and the reality of regional and local teams.

In China-to-world and world-to-China situations, she works at the organization and talent layer: assessing and hiring country leaders, building local teams, clarifying the authority between headquarters and regions, addressing cross-cultural friction, and integrating organizations after acquisitions. She does not sell generic market-entry reports; she helps decision-makers put people and organization where the business needs them.

At the Career Development Center of Fudan University School of Management, she has worked on more than 200 EMBA and senior-executive career-transition cases, including cross-border moves and career reinvention. She is also a special advisor to the think tank committee of Semco China Institute and has spoken, moderated or joined panels at forums including WAIC, HRFlag and government talent organizations. She believes a transformation succeeds less because of the elegance of the plan than because the top team can agree on a small number of critical trade-offs.

She holds an MBA from Fudan University and Handelsheyskolen BI, and dual bachelor's degrees in Human Resource Management and English for Economics. She is an Amazon-certified innovation and leadership instructor and teaches leadership and MBA courses at Fudan, ECNU, IBSS and Warwick.

What a first conversation looks like

1. You describe the decision, the constraints, and what you have already tried.
2. The expert pressure-tests your assumptions and names the real trade-offs.
3. You leave with a point of view, a short action list, and a clear next step.

Confidential by default. Your details are shared only with the expert you select.