Zui. A curated advisory network · China · Singapore · Europe · North America
One-to-one counsel for SME CEOs and executives navigating strategy, expansion, China, and the next chapter of a career. No junior teams. No generic reports. Just the right operator, in your time zone.
Practices
Each engagement starts with the decision in front of you — not a framework looking for a problem.
The network
Every expert has done the work at a senior level. Profiles are reviewed before they go live.
Global HR & Leadership Advisor · Former APAC HR GM, AWS · Former Global VP HR, Honeywell
Addy Zhu is a global HR and leadership advisor to CEOs, CHROs and executive teams. Her work sits at the intersection of three…
Former COO, Consumer Group · Growth & Organization
Twenty years in consumer and retail, from regional brand to national platform, including a 0-to-1 Southeast Asia entry. For t…
Business & Leadership Advisor · Former CCO, Honeywell APAC · Former Global CCO, Chinese IoT Company
Dr. Michael Lee is a business and leadership advisor to CEOs, general managers and executive teams. He helps leaders through…
China Market Advisor · Channels & Partnerships
Based in Singapore, Maya has spent 15 years helping more than 40 international brands enter China and Southeast Asia. She is…
How it works
High-stakes decisions deserve more than a checkout page.
Share the decision, the context, and what a good outcome looks like. Ten minutes, not a sales form.
We review fit across domain, language, time zone and temperament, then send you the expert’s calendar.
A focused diagnosis. If there is a fit, you agree on a paid engagement directly with the expert.
A focused 30-minute conversation to clarify the real question and decide whether a paid engagement makes sense.
Book a free diagnosisWhy @Zui
Experts are former operators, country heads and functional leaders — not career trainers.
China-to-world, world-to-China, and the personal transitions in between.
Private by default. Your context is shared only with the expert you choose.
You leave with a point of view and a short list of actions, not a 60-page deck.
Next step
A 30-minute diagnosis is free for the first 20 qualified applicants.
